Akris at 100: how the Swiss house is celebrating a century in fashion

Starting out as an apron atelier in 1922 in St Gallen, Switzerland, Akris is now one of fashion’s most established houses. To celebrate 100 years in business, creative director Albert Kriemler looked back into Akris’ extraordinary archive to revive the classics

“These various pieces – among them a double-faced cashmere overcoat (1978), a ruffle-collar lace blouse (1989) and a pair of vicuña nappa leather trousers (1983) – were subsequently photographed by Dutch image-maker Iwan Baan for an upcoming book, Selbstverständlich, which celebrates the house’s centennial year. ‘Selbstverständlich is the one single German expression [that] best encapsulates the Akris spirit for me,’ says Kriemler of the book’s title, which loosely translates to ‘natural’ or ‘self-evident’. ‘It perfectly conveys our aesthetic ideal of clothing, embodying an effortless modernity.’”

Source: Akris at 100: how the Swiss house is celebrating a century in fashion