Opinion: Alexandra Lange on how architects should use social media – DEZEEN
“At a higher artistic level, there’s the example of the Instagram of architectural photographer Iwan Baan. His Instagram (http://instagram.com/iwanbaan/) reveals that he has seen more contemporary architecture (and more of it from helicopters) than anyone. I find something aggrandising, even aggressive, about the relentlessness of his travel and the harsh aerial views. There’s also something humanising about his Instagram as a series of outtakes, capturing the surround for the more perfect images that end up on the websites of the architects. We see the faces of people, the buildings imperfectly lit or weathered. The heroic and the ordinary combine in this extra work, and will ultimately contribute to the way we look at the official pictures too.”