Musée Atelier Audemars Piguet – Bjarke Ingels Group (BIG)
In 2014, BIG won the competition to expand Audemars Piguet’s historic headquarters in Le Brassus, the Vallée de Joux, Switzerland. The resulting design is a striking spiral-shaped glass pavilion that emerges seamlessly from the landscape, connecting past and present. It stands beside the company’s original 1875 workshop, symbolising the fusion of heritage and innovation that defines the Swiss watchmaker.
Inside, visitors experience both the history and the ongoing craftsmanship of Audemars Piguet. The museum integrates traditional ateliers where master watchmakers continue to perfect Grandes Complications and Métiers d’Art timepieces, placing contemporary skill at the centre of the architectural spiral.
Blending architecture, museography, and watchmaking, the project was made possible through close collaboration between architects, engineers, local artisans, and Audemars Piguet’s in-house teams.
