Prada Transformer, Waist Down, Seoul – OMA
The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre of Seoul. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane. Each shape is a potential floor plan designed to be ideal for the cultural programming unfolding over the next three months: a fashion exhibition, a film festival, an art exhibition, and finally a Prada fashion show. Walls will become floors and floors will become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.
