Iwan Baan
  • Photography
  • Books
  • Exhibitions
  • News
  • About
  • Contact
  • Facebook
  • Instagram

Prada Transformer, Waist Down, Seoul – OMA

2009

The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre of Seoul. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane. Each shape is a potential floor plan designed to be ideal for the cultural programming unfolding over the next three months: a fashion exhibition, a film festival, an art exhibition, and finally a Prada fashion show. Walls will become floors and floors will become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.

See also the Cinema

Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite
Favorite

Tags:

  • Exhibition,
  • OMA,
  • and South Korea

Other projects tagged with Exhibition, OMA and South Korea

Wendy PS1 MoMa – HWKN, Hollwich Kushner

Kukje Gallery, Seoul Korea – SO-IL

Saving Place: 50 years of New York City landmarks

Pavilion, Jinhua Architecture Park, China – Tatiana Bilbao

Exhibition – ‘The Image of Europe’ by Rem Koolhaas

Torre David, Venice Biennale 2012 – UTT, Iwan Baan

2015 Chicago Architecture Biennial: anonymous histories 

Seoul National University Museum, Seoul South Korea – OMA

SongEun Art Space – Herzog & de Meuron

Dongdaemun Design Plaza, Seoul South Korea – Zaha Hadid

Leeum Museum, Seoul South Korea – OMA

Museum of Contemporary Art, SPACE FOR YOUR FUTURE, Tokyo – SANAA

  • Home
  • Portfolio
  • Prada Transformer, Waist Down, Seoul – OMA

Iwan Baan Photography, Rozenstraat 145, 1016 NP Amsterdam, The Netherlands, e-mail: studio@iwan.com — all images © Iwan Baan 1996 - 2023