SFMOMA’s leadership worked closely with Snøhetta to design the new museum as an outward- looking and engaging gathering space. Connections to the surrounding neighborhood and city were carefully considered, along with bringing the benefits of landscape and the outdoors to the museum spaces. New pedestrian pathways around the museum and a new public entrance on Howard Streetbetter integrate SFMOMA into the South of Market (SoMa) neighborhood and activate the surrounding streetscape.